On 16 October 2018, on the occasion of the World Food Day, the Polish Federation of Food Banks launched a communication campaign entitled “MARNUJAC ZYWNOSC MARNUJESZ PLANETE” ("By wasting food, you are wasting the planet" in English).
Did you know that a discarded cheese sandwich is 90 liters of wasted water and a kilogram of discarded potatoes is a waste of 300 liters? And to produce a kilo of beef you need about 15-30 thousand liters of water? For every kilogram of food produced, 4.5 kg of CO2 is released into the atmosphere, which contributes to global warming and negative environmental changes. The aim of the campaign is to educate about the ecological effects of food waste and how to reduce this extremely important problem.
The information campaign is part of the "EcoMission - Not Wasting" project, financed by the National Fund for Environmental Protection and Water Management in Poland. The campaign will be visible on billboards and posters throughout Poland, as well as on social media.
As part of the project, a number of educational activities are also planned, which will cover 200 primary schools in Poland, within two years of the project's duration.
The activity around the topic of non-food waste will be the "EcoSelfie Competition": the aim is to highlight and promote the most interesting photos, presenting the activity in the field of promoting correct pro-ecological behavior.
Fighting food waste and malnutrition is the main mission of the Polish Federation of Food Banks. They strongly believe that education, using various forms of communication, can contribute to changing attitudes and behaviors.